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OKTrends’ articles were widely shared by its readers and heavily and promoted by the media and admiring corporate giants.A year after its launch, OKTrends generated over 2 million new OKC users.But when Montecillo reached the section that asked for his ethnicity, he hesitated.Montecillo, whose parents are Filipino, was born in New York and spent 13 years living in Hong Kong.
That’s not to say online dating can’t work for Asian men.
In this respect, OKC, as we’ve shown, has a done a brilliant job in brand and product differentiation.
While Tinder emphasizes its hyperlocal platform and its ‘hookup’ image, and tackles an older marriage-minded audience, OKC occupies a happy middle position between the two.
This digital onslaught of dating sites and apps has led to increased industrial competition and the risk of an oversaturated market.
Yet, OKCupid (OKC) comfortably remains a top pick by people of diverse ages and socioeconomic backgrounds. At present, OKC boasts more than 3.5 million active users, and is consistently highly ranked in media listicles.
Equipped with exclusive data and great storytelling, OKTrends secured OKC’s dominant place in the online dating industry — and it did that without any form of paid advertising. Apparently, OKC, and its rivals, Tinder and Match.com, are owned by the same parent company, The Match Group.